ÆTLAS RE-EXPLORES THE CONTEXT OF AN “ATLAS”. THE ATLAS IS REFASHIONED AS A PLATFORM THAT IS IMAGINATIVE, UNCONVENTIONAL, AND (A)LL (E)NCOMPASSING

ÆTLAS IS A CREATIVE ORGANISM FOCUSED ON INTEGRATING NARRATIVE AND ART. IT OPERATES THROUGH AN OPEN-SYSTEM OF ARTISTS, DESIGNERS, AND THINKERS. CONNECTED TOGETHER, THE ORGANISM FUNCTIONS AS A REPOSITORY FOR SHARING AND DEVELOPING ARTISTIC IDEAS AND WORKS

THE VISION IS TO ADVANCE APPRECIATION OF THE CULTURAL AND SOCIAL SIGNIFICANCE OF ART, DESIGN, NARRATIVE, SPIRITUALITY, HISTORY AND FUTURE. IN A PERIOD CHARACTERIZED BY RADICAL CHANGE, ÆTLAS FOSTERS CONNECTIONS BETWEEN THESE FIELDS THROUGH WORLDING AND CREATIVE COLLABORATION

ÆTLAS IS A VISION AND EXPRESSION LED BY ROBERT VALLE, A MULTIDISCIPLINARY ARTIST AND DESIGNER

MY APPROACH AND CHOICES FOR ÆTLAS FOCUS ON BUILDING A WORLD AND STORY—A UNIVERSE. I VIEW ÆTLAS AS AN ALTERNATE TIMELINE, AND AS I CONTINUE TO EXPLORE THIS VISION, I AIM TO EXPAND ITS WORLD AND MYTHOLOGY. THIS IS WHAT I WANT ÆTLAS TO BECOME, AND IT ALL BEGINS WITH ITS FIRST ONGOING SERIES, DISCOVERY. RATHER THAN PRESENTING A POLISHED WORLD, I WANT TO OFFER AN HONEST EXPRESSION THAT INVITES PEOPLE TO JOIN ME ON THIS JOURNEY OF EXPLORATION

DISCOVERY IS AN ONGOING SERIES OF UNIQUE DESIGNS WITH FREQUENT RELEASES, SERVING AS A WORK IN PROCESS TO UNCOVER THE AESTHETIC LANGUAGE OF ÆTLAS. THIS COLLECTION IS MEANT TO BE PLAYFUL, DEVELOPING NEW IDEAS AND REINTRODUCING OLD ONES. EACH WORK MAY SEEM RANDOM AND UNTETHERED, BUT THEY ALL EXPRESS MY GUT FEELINGS AND WHATEVER I FEEL LIKE EXPLORING IN MYSELF AND IN THAT MOMENT

THIS SERIES IS NOT JUST ABOUT THE “BRAND IDENTITY”; IT'S ALSO A PERSONAL JOURNEY. EVERYTHING I CREATE REFLECTS THE VALUES AND CONCEPTS I’M DRAWN TO. EACH DESIGN ACTS AS A DIARY ENTRY, CAPTURING WHO I AM AT THAT TIME, WITH NO EXPECTATIONS—SOMETIMES EVEN TAPPING INTO MY SUBCONSCIOUS MIND

THERE’S NO DEFINITE END TO DISCOVERY; IT’S AN EVOLVING EXPLORATION. EACH WORK WILL BE EXCLUSIVE TO THE MOMENT IT’S RELEASED, CAPTURING A SNAPSHOT OF MY THOUGHTS AND FEELINGS AS I DELVE DEEPER INTO THE NARRATIVE AND MYTHOLOGY OF ÆTLAS